David
Nyurenberg.

Featured alongside Sydney Brower on how InterMedia Advertising's agentic buying workflow actually runs on connected TV, and how nascent the technology still is.

Quoted as a customer in Olyzon's launch of its agentic orchestration platform, starting with CTV and extending across YouTube, social, digital audio and DOOH.

Panel at Olyzon’s Agentic Advertising At Work evening in New York with Bayer’s Gary Guarnaccia, among practitioners already running agents on real TV budgets.

Advertising Week session with Anoki, Amagi, Spectrum Reach and others on the roles of context and audience in CTV, and how new ad experiences change the answer.

Session with Bayer’s Gary Guarnaccia on the gap between what the supply chain declares, what platforms report and what is delivered, and why verification, fraud detection, supply path reporting and inclusion lists are necessary but not enough.

Podcast guest (S5E5) with a written companion interview, “Unlocking CTV’s Black Box”: three InterMedia projects covering direct publisher buys, privacy-safe show-level targeting and AI sentiment analysis.

Quoted on transparency and industry accountability, as buy-side experts frame the case as another Big Tech platform exploiting the opacity built into programmatic auctions.

Quoted on InterMedia Advertising being named a finalist in five categories of the 2026 AdExchanger Awards for three collaborative initiatives.

Data-Driven Thinking column co-authored with Irina Dzyubinsky on three industry storylines the market has already disproven.

Quoted on identity: the industry should be more honest about its confidence in the signals it uses, and treat identity quality as a measurable standard rather than an assumption.

Quoted on CTV sports inventory: supply is not meeting demand, high-value inventory has always attracted bad actors, and CTV’s lack of transparency gives them room.

Featured on the InterMedia Advertising, Peer39 and Pontiac Intelligence collaboration that delivered show-level cost-per-acquisition data for 94% of CTV impressions.

Panel guest with Kyle Dozeman and Richie Hyden on the strategic implications of the Fox–Roku deal for connected TV.

Quoted on certification and media quality as one of adland’s most influential accreditors shows signs of strain.

Featured guest breaking down the realities of programmatic advertising, CTV transparency, and how lessons from traditional linear TV buying still apply to modern digital environments.

David gives his take on the 2026 Upfronts, specifically analyzing Amazon's 90% U.S. household coverage claim and their authenticated audience graph.

Authored essay arguing that forcing Connected TV into performance marketing frameworks designed for search and social ignores television's unique value.

Live interview at POSSIBLE Miami where David brings a pragmatic operator's lens to breaking down how performance is really measured and where measurement breaks in digital growth.

Explains why CTV looks underwhelming when measured exactly like search, and how to appropriately rethink performance in a multi-device world.

Quoted on the buyer experience as The Trade Desk lets advertisers customize which Kokai tiles they see.

Two-part conversation (15 and 22 April) on the relationship between linear and CTV, planning and transparency challenges, and what advertisers need to understand to make the channel work in practice.

At Marketecture Live III in New York, David and Peer39 CEO Mario Diez break down the lack of signal transparency in CTV.

Cory Doctorow discusses David’s AdExchanger column “The Privacy ‘Zealots’ Were Right” at length.

Data-Driven Thinking column arguing that government interest in digital ad infrastructure for surveillance is exactly what critics long warned about.

Session moderated by AdExchanger’s Victoria McNally: why pixel attribution undercounts CTV, using Laundry Sauce results, and how IP matching, CAPIs and MMM validate outcomes.

David joins Sarah Caputo to discuss the persistence of media waste and why ad fraud isn't just a technology problem, but an incentive problem.

Cites David’s AdExchanger column on CTV opacity as capturing advertisers’ growing impatience heading into 2026.

Data-Driven Thinking column on why CTV spend and performance are plateauing: buyers cannot see what they are buying.

Interview making the case that digital-style one-to-one metrics are the wrong frame for CTV, and that a hybrid approach rooted in traditional TV planning works better.

Following the Brand Safety Summit, David unpacks the industry's misplaced priorities, the challenges of measuring true brand safety in streaming, and the need for transparency.

Quoted as SVP of Digital at InterMedia Advertising: Kokai features like OpenPath are a net positive for advertisers, but the UI adds enough friction to outweigh them.

Quoted in The Information’s profile of Roku founder and CEO Anthony Wood.

Data-Driven Thinking column on why one-to-one programmatic logic carried over from display and online video does not fit how CTV behaves.

Quoted on the upside: a biddable environment plus more supply should let buyers find premium impressions at more efficient rates and reach niche categories at scale.

Announcement of his appointment as SVP of Digital at InterMedia Advertising, crediting him as a respected industry voice driving AI transformation across linear and streaming media.

ADWEEK covers David joining InterMedia Advertising as SVP of Digital, bringing CTV expertise to a linear-TV-rooted agency.

Quoted on Prime Video becoming the first streamer to offer real-time show-level reporting, and on how show-level pricing could recreate linear-style buying.

Quoted as Rain the Growth Agency’s director of video product development and innovation on using search interest to find markets with category demand but low brand awareness.

Video interview: when performance advertisers cannot see which channels, shows and networks they are buying, budgets drift back to Meta and Google.

Session with Sara Moorthy at CTV Connect 2025 on whether brands can approach CTV like linear TV to drive incremental growth, and media mix modeling best practices.

Quoted discussing how his team separates tech, audience, and platform fees from working media spend to ensure dollars are actually making it to publishers.

Quoted on enforcing quality through SSP contracts that prohibit resold media and MFA sites, require ads.txt compliance and mandate make-goods.

Commentary citing Rain’s show-level CTV algorithm and David’s point that it yields a probabilistic, not deterministic, match.

Virtual panel with FreeWheel, AWS, Alpha Precision Media and the VAB on how AI is changing CTV planning, placement and outcomes.

Interviewed on how Rain the Growth Agency navigated the opaque landscape of CTV ad buying by developing an algorithm with Chalice Custom Algorithms to extract show-level data for programmatic bids.

Data-Driven Thinking column on how “following the audience” let low-quality sites thrive, and the shift back toward quality.

Co-authored with Stasia Fulginiti: when vendor incentive programs bias agency decisions, and how they can be handled transparently and ethically.

Quoted on the questions buyers should ask of companies built specifically for curation.

Quoted on Rain’s beta test of Adelaide attention scoring in The Trade Desk, and how attention metrics help avoid MFA sites and outstream video.

Quoted on adopting Chalice’s AI Audiences after testing showed it met clients’ direct-response goals.

Data-Driven Thinking column calling for the industry to move past its addiction to addressable targeting and deterministic attribution.

Quoted that shoppable CTV ads are “rarely—if ever—worth the upcharge.”

Case study on privacy-forward CTV targeting: optimizing against content metadata instead of audience data as regulation tightens and audience targeting weakens.

VAB INSPIRE Spotlight on Innovation roundtable, available on demand, on Rain’s custom-algorithm approach to premium CTV.

“We’re not optimizing against an addressable human audience.” Quoted on optimizing CTV against metadata and premium inventory rather than audience segments.

Picking up a Trade Desk Forward ’24 discussion on quality journalism: how embracing news in digital video opens new opportunities for brands.

Case study quote on CTV’s potential to match conversion-focused channels like social and search.

How Rain and Chalice Custom Algorithms drove brand awareness and direct-response ROAS for a DTC apparel brand on CTV.

Quoted as the Associate Director of Digital Video at Rain the Growth Agency, providing media buyer perspectives on the performance-yielding benefits of OpenPath for Connected TV (CTV).

Practical strategies for keeping programmatic budgets out of made-for-advertising sites.

Quoted that show-level data is present for only 4% to 10% of open-exchange CTV impressions, and on buying against quality scores with custom algorithms.

An in-depth interview exploring Nyurenberg's early career at Gameloft, his time at programmatic managed service vendors, and the founding of his self-funded consultancy Valor.

Josh Sternberg’s newsletter opens with David’s own LinkedIn campaign for Valor Digital as the case study for a measurement class action.

Essay on why digital advertising has to embrace disruption, written with a contribution from Robert Webster.

Five companies building a sustainable, value-driven digital advertising future.

Quoted as Valor founder announcing six industry leaders joining the advisory board.

Launch of Valor Digital, which David pitched as the industry’s first “digital agent” for brands that want to stay in control of their execution.

Co-authored with Dr. Augustine Fou: practical moves for marketers who paused or cut digital spend at the start of the pandemic.